Incredible Speakers at this year’s advanced event on June 3rd, 2011
Eric Weaver
Vice President, Digital Strategy
Ant’s Eye View
Brian Solis
Author, Speaker & Marketing Executive
Altimeter Group
Sara Lingafelter
Social Media Specialist
REI
Tom Vaughn
Social Media Global Practices Director
Microsoft
Dan Anderson
Emerging Media Manager
T-Mobile USA
Cory Edwards
Director, Social Media & Corporate Reputation
Dell Corporation
Gary Wicks
Web Strategy
Boeing
Elizabeth Houston
Social Media Marketing Manager
Cisco Corporation
Rod Brooks
V.P. and Chief Marketing Officer
PEMCO Insurance
Jeff Dance
Founder
Fresh Consulting
Ross Asdourian
Interactive Producer
Banyan Branch
Jenny Samppala
Executive Director & Principal
Banyan Branch
Learn how to engage as a business and as an enterprise
Designed for the business who understands the foundations of social media and that engaging is vital to a company’s brand and to customer connection. You already have have a social presence online, but want to know how to take your efforts to the next level. This conference provides fresh ideas for game-changing, bottom-line results.
Attendees will hear from and meet with big brand social media managers and legitimate social media consulting firms working in the space.
Key expected topics include
Building Your Brand Socially
Conversations about your brand and your products and those of your competitors are happening online right now. Learn how can you listen, engage and build your brand socially. This is your social media seminar!
Social Media Principles Externally & Internally
Your brand has many audiences – clients, partners, new customers, but social media affects internal employees too. Hear the latest on internal shifts, collaboration in the workplace and how these game-changing concepts are utilized by some of the largest brands in the world.
Measuring, Monitoring & Authenticity
It’s critical to listen to your current and potential customers, know how to engage while being authentic to yourself and your brand, and then measure ROI. Brand monitoring and measurement tools are here to stay and you need to know how to best use them.
How Creativity Changes The Game
Companies are making large investment into social media because they are finding real business results that continue to accrue over time, but how do you use creative content to quickly spur buzz, referrals, and pull. Speakers will share their experience with creative content and campaigns to kindle your own creativity.
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