Incredible Speakers at this year’s advanced event on June 3rd, 2011

Eric Weaver

Eric Weaver
Vice President, Digital Strategy
Ant's Eye View Ant’s Eye View

Brian Solis

Brian Solis
Author, Speaker & Marketing Executive
Altimeter Group Altimeter Group

Sara Lingafelter

Sara Lingafelter
Social Media Specialist
REI REI

Tom Vaughn

Tom Vaughn
Social Media Global Practices Director
Microsoft Microsoft


Dan Anderson

Dan Anderson
Emerging Media Manager
T-Mobile USA T-Mobile USA

Cory Edwards

Cory Edwards
Director, Social Media & Corporate Reputation
Dell Corporation Dell Corporation

Gary Wicks

Gary Wicks
Web Strategy
Boeing Boeing

Elizabeth Houston

Elizabeth Houston
Social Media Marketing Manager
Cisco Corporation Cisco Corporation


Rod Brooks

Rod Brooks
V.P. and Chief Marketing Officer
PEMCO Insurance PEMCO Insurance

Jeff Dance

Jeff Dance
Founder
Fresh Consulting Fresh Consulting

Ross Asdourian

Ross Asdourian
Interactive Producer
Banyan Branch Banyan Branch

Jenny Samppala

Jenny Samppala
Executive Director & Principal
Banyan Branch Banyan Branch


Learn how to engage as a business and as an enterprise


Designed for the business who understands the foundations of social media and that engaging is vital to a company’s brand and to customer connection. You already have have a social presence online, but want to know how to take your efforts to the next level. This conference provides fresh ideas for game-changing, bottom-line results.


Attendees will hear from and meet with big brand social media managers and legitimate social media consulting firms working in the space.

Key expected topics include

Building Your Brand Socially

Conversations about your brand and your products and those of your competitors are happening online right now. Learn how can you listen, engage and build your brand socially. This is your social media seminar!

Social Media Principles Externally & Internally

Your brand has many audiences – clients, partners, new customers, but social media affects internal employees too. Hear the latest on internal shifts, collaboration in the workplace and how these game-changing concepts are utilized by some of the largest brands in the world.

Measuring, Monitoring & Authenticity

It’s critical to listen to your current and potential customers, know how to engage while being authentic to yourself and your brand, and then measure ROI. Brand monitoring and measurement tools are here to stay and you need to know how to best use them.

How Creativity Changes The Game

Companies are making large investment into social media because they are finding real business results that continue to accrue over time, but how do you use creative content to quickly spur buzz, referrals, and pull. Speakers will share their experience with creative content and campaigns to kindle your own creativity.


Thank You to Our Sponsors

Gist Banyan Branch Microsoft Local Color Media
Comcast Jones Soda Fresh Consulting Washington Technology Industry Association

Who are the conference organizers?

Fresh Consulting is organizing SocialMedia 301 to bring together some of the best minds on bringing existing Social Media efforts to new level of engagement and ROI.

Testimonials from the Past Event

RT @remarkmarketing: Amazing preso posted to slideshare by @Weave from the #SM201 event last week in Seattle. Load it and learn! http://slidesha.re/94G9JW

admandonmorgan  - http://twitter.com/kirste/statuses/12513095148

Yipee! RT @sm201conf: @mikewhitmore Great #sm201. I look 4ward 2the next 1 (Plus, I love2 travel 2 Seattle.) :) RT http://bit.ly/9h7am9 (expand)

kirste  - http://twitter.com/kirste/statuses/12513095148

Takeaways from Social Media 201 conference in Redmond > My top 10 lessons from #sm201 http://bit.ly/atAEh2 (expand) – via….. http://bit.ly/9uejy4 (expand)

sm201conf  - http://twitter.com/sm201conf/statuses/12471318891

@mikewhitmore Mike, gotta say, you came off incredibly genuine in your speech at #sm201 last week, really enjoyed … http://bit.ly/cgIkmt (expand)

sm201conf  - http://twitter.com/sm201conf/statuses/12465242141