Learn how to engage as a business and as an enterprise
Designed for the business who understands the foundations of social media and that engaging is vital to a company’s brand and to customer connection. You already have have a social presence online, but want to know how to take your efforts to the next level. This conference provides fresh ideas for game-changing, bottom-line results.
Attendees will hear from and meet with big brand social media managers and legitimate social media consulting firms working in the space.
Key expected topics include
Building Your Brand Socially
Conversations about your brand and your products and those of your competitors are happening online right now. Learn how can you listen, engage and build your brand socially. This is your social media seminar!
Social Media Principles Externally & Internally
Your brand has many audiences – clients, partners, new customers, but social media affects internal employees too. Hear the latest on internal shifts, collaboration in the workplace and how these game-changing concepts are utilized by some of the largest brands in the world.
Measuring, Monitoring & Authenticity
It’s critical to listen to your current and potential customers, know how to engage while being authentic to yourself and your brand, and then measure ROI. Brand monitoring and measurement tools are here to stay and you need to know how to best use them.
How Creativity Changes The Game
Companies are making large investment into social media because they are finding real business results that continue to accrue over time, but how do you use creative content to quickly spur buzz, referrals, and pull. Speakers will share their experience with creative content and campaigns to kindle your own creativity.
Thank You to Our Sponsors
Who are the conference organizers?
Fresh Consulting is organizing SocialMedia 301 to bring together some of the best minds on bringing existing Social Media efforts to new level of engagement and ROI.
Testimonials from the Past Event
admandonmorgan - http://twitter.com/kirste/statuses/12513095148
RT @remarkmarketing: Amazing preso posted to slideshare by @Weave from the #SM201 event last week in Seattle. Load it and learn! http://slidesha.re/94G9JW
kirste - http://twitter.com/kirste/statuses/12513095148
Yipee! RT @sm201conf: @mikewhitmore Great #sm201. I look 4ward 2the next 1 (Plus, I love2 travel 2 Seattle.) RT http://bit.ly/9h7am9 (expand)
sm201conf - http://twitter.com/sm201conf/statuses/12471318891
Takeaways from Social Media 201 conference in Redmond > My top 10 lessons from #sm201 http://bit.ly/atAEh2 (expand) – via….. http://bit.ly/9uejy4 (expand)
sm201conf - http://twitter.com/sm201conf/statuses/12465242141
@mikewhitmore Mike, gotta say, you came off incredibly genuine in your speech at #sm201 last week, really enjoyed … http://bit.ly/cgIkmt (expand)